Your brand isn’t ABOUT you…

Now, hear me out. I know I always bang on about being your brand, embodying your business and it’s ethos. I’m not retracting that statement, and in order to attract people who you want to work with and value your product or service you need to be yourself. Plus, it’s EXHAUSTING trying to create content.…

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What even is a brand?

When you think of a brand you might go back to it’s origins in branding livestock… or maybe “oh a big business like Coca-cola”. Wherever you look we are inundated by brands. From the iconic London Underground font to the trademarked colour of a Cadbury’s purple wrapper. These visuals are ingrained into our daily lives.…

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