What is a brand?!

Let’s talk about branding. No, not the kind where you use a hot iron to mark livestock. We’re talking about your business’s brand – the personality that sets your business apart from the herd.

More than a logo or clip art…

Well, it’s not just a logo or a catchy slogan. It’s the entire vibe and reputation of your business. It’s how your customers feel when they think about your company. It’s the promise you make to your customers and the way you deliver on that promise.

Think of it this way – when you hear “Golden Arches,” you immediately think of those greasy, delicious french fries, right? That’s because McDonald’s has built a strong brand around those golden arches. And when you see that swoosh, you probably start thinking about a new pair of trainers… That’s the power of branding!

Branding is consistency

But, you might be thinking, “I’m just a small business. I don’t have the budget for fancy branding.” You don’t need a billion-pound marketing budget to create a killer brand for your business. It’s all about being authentic and consistent. From making sure you use consistent typefaces and colours across your products, marketing and socials, to making sure your customer experience reflects your and the type of people who want to work with.

Branding, aside from a funky logo and photos is about showing off your personality and let your customers get to know the real you. Whether you’re quirky, serious, or somewhere in between, let that shine through in everything you do.

Branding doesn’t stop with a logo and some business cards…

Now, here’s where I come in. As a personal brand photographer, I’m the here to help businesses, like yours, bring their brand to life through stunning visuals. Because let’s face it, in today’s digital world, you need great photos to catch people’s attention. Whether it’s showcasing your products, capturing your team in action, or giving your customers a behind-the-scenes peek, I’ve got you covered.

So, if you’re ready to take your brand to the next level, let’s chat! Together, we’ll create a visual story that’ll help stop your ideal clients scrolling. Because when it comes to branding, the sky’s the limit, and I’m here to help you reach for the stars.

Branding doesn’t have to be scary or overwhelming. It’s all about being true to yourself and letting your business’s personality shine. And with the right visuals, you’ll have your customers falling head over heels for your brand in no time. Let’s make magic happen together!

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